I’m Jaime de Paula.

Product expert.

Technology leader.

Entrepreneur.

Welcome. Nice to meet you.

I have 10+ years in Technology and Product defining product vision, market strategy, strategic roadmap, and leading cross-functional teams. I love innovation and building creative solutions in SaaS, B2B, marketplaces and platforms.

If you are a c-level looking for advisory on Product, a startup looking for mentoring or a recruiter for Product talent, get in touch or connect via LinkedIn.

Learn more about me in the sessions below.

I TURN IDEAS INTO PRODUCTS THAT CREATE BUSINESS VALUE

  • PRODUCT DEVELOPMENT

    A seasoned expert in leading the entire product lifecycle, from ideation to successful launch. I apply agile methodologies, design thinking and collaboration across engineering, design, and business teams to deliver user-centric products that consistently exceed expectations. I approach product development with a mix of technical precision and deep understanding of user and customer needs.

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    Product Lifecycle Management, B2B SaaS Platforms, Agile Methodologies, Cross-functional Collaboration, User-Centric Design, Product Strategy, Product Vision, UX/UI Design, MVP , Roadmap, Feature Prioritization

  • INNOVATION

    I have a track record of driving digital transformation, identifying and executing innovative strategies aligned with market trends and business goals. My leadership has led to the creation of new revenue streams and the development of customer centric solutions. I leverage emerging technologies into practical, market-ready products that bring long-term competitive advantages.

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    Digital Transformation, Product Innovation, Optimization, Emerging Technologies, Market Trends, Competitive Advantage, Product Design, Business Model Innovation, Data-Driven Decision, Innovation Strategy

  • STRATEGIC LEADERSHIP

    A strategic leader with strong entrepreneurial foundation, I bring deep understanding of business development, financial strategy, operations, and stakeholder management. I’ve successfully led initiatives in both startups and corporate settings with consistent measurable results, I've led high-performing teams, managed complex projects, executed strategies for long-term business goals

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    Business Strategy, Business Development, Financial Strategy, Stakeholder Management, P&L, ROI Optimization, GTM Strategy, Market Analysis, Strategic Planning, Team Leadership, Operations

Experience

Oxygea Ventures
Founder / Head of Product (2022 - 2024)
Led the successful GTM launch and growth of Pacey, a Logistics technology company, driving strategic direction, product development, and securing first million in revenues, while optimizing operational efficiency with enterprise solutions offered in the platform.

Skills: Product Strategy, Go-to-Market (GTM), Cross-functional Leadership, Business Development, Stakeholder Management

Braskem S.A.
Digital Venture Product Manager (2018 - 2022)
Led the development and market launch of a freight management SaaS platform, driving significant cost savings and scaling adoption across the organization.

Skills: Product Development, SaaS Platforms, Agile Methodologies, Market Strategy, Data-Driven Decisions

TruckPad
Product Manager (2015 - 2018)
Redefined product strategy, driving user retention and growth through innovative features, UX improvements, and system integrations.

Skills: Product Strategy, UX/UI Design, Product Vision, Customer Experience, Feature Prioritization

Zase
Co-Founder / Product Manager (2013 - 2015)
Developed and managed a B2B2C platform, overseeing product roadmap and the creation of innovative features for loyalty and marketing automation (retail, bars & restaurants)

Skills: Product Management, CRM Solutions, Mobile Marketing, API Integration, Business Strategy

B2ML Sistemas
Project Manager (2009 - 2012)
Managed mobile and web initiatives, coordinating design and development teams to deliver impactful digital solutions, websites and ecommerce platforms.

Skills: Project Management, Digital Solutions, Web Development, Team Coordination, E-commerce

Education & Professional Credentials

Global MBA - London School of Business and Finance

(2024 - 2026)

Enrolled in the LSBF Global MBA with Data Analytics Specialization. This program enhances my strategic decision-making skills, provides advanced knowledge in data-driven business strategies, global market trends, and leadership in complex environments.

Bachelor’s Degree in Computer Engineering - UNIFEI

(2004 - 2009)

Graduated with a strong foundation in software development, system architecture, and problem-solving. This degree has equipped me with technical expertise and analytical skills that have been integral in my product management and innovation journey.

Certifications

Certified Product Manager (CPM) – Product School

Certified Scrum Product Owner (CSPO®) – Scrum Alliance

Product Marketing Certified – Product Marketing Alliance